The most important part to your web site business is the marketing of your site. One way is to buy banner ads or use banner swaps. Some banner swaps offer anywhere from one for two or up to 4 for 5. For each hit on your site you receive banners ads displayed on other web sites so people can see your banner and come to your web site at no advertising cost to you. Buying banner ads can run a lot of money for each that click on your banner. The price may sound cheap at first till you find that so few actually hit banner ads. Some times another web site owner hits the banner to see what you are doing with no intention to buy. Some times, with less respected banner ad companies, they will click on your banner just to make it look like you are getting traffic (hits also known as visitors) for your ad dollars, or they will pay others to surf and click on your banner. If you pay on a per click bases there is add incentive for less honest banner ad companies to cheat you by clicking on the your banners to run up your banner ad bill. Unfortunately there are many stories about such banner ads being dishonest. Some, so called respected companies, will pay others to run the banners that you are paying and the ones they pay are the ones that use these disgraceful tactics. They have gotten sophisticated in ways to run up the price for the hits you get. Because so few actually buy something you may go broke buying ads before getting a few sales from the banner ads.
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Does this mean it is hopeless? Two that are considered to be better, more respected, are google Adwords and Overture. These companies run your link in major search engines andyou pay for each click. Unfortunate there is limited success for affiliate businesses using such ads. You have to be really careful what words you choose to pay for. Overture charges a minimum of 10 cents per click which is expensive. Remember few visitors buy and you only make money with affiliates when someone buys. There are few that pay you for hits that come from your web site without a purchase.

One of the best ways to gain visitors, hits, to your web site doesn't cost you money! The more hits you get to your web site the better chance someone will buy, putting money in your pocket. More visitors means more sales. It is important to get those hits at no cost or no cost.
Submitting to search engines is time consuming and not very effective anyway. Many search engines don't even care if you submit your site or not. There is a better way. Search engines scan millions of web sites every month. They find web addresses also known as a URL. Make it so that when they scan with their powerful computers they find your site! When other sites that are already in search engines have a link to your site the search engine will find it. It's best to request that others link your site. You will need to link their site on yours as "payment" and is known as a link trade. This is very effective and will not cost you anything. Also, some will see that link on other sites and come to your site. Don't worry about people leaving your site from the links to others. If they leave it saves you bandwidth and if they leave they weren't interested anyway. The more links to your site the higher you will move up in search engines when someone searches a word that fits for your site. Meaning more will hit up your site and therefore a greater chance to make sales. So you will want to be linked on many other web sites. Contact others to make a link trade request. Unfortunately many won't respond to your e-mail. Don't get discouraged, many have no idea what they are doing and don't realize that you will be helping them as they help you. You will find people. Try to find sites that are similar to your site. There is a very important reason for this. Search engines will see your site under a particular topic, that being the one you have links to and from. If you are selling one thing you don't want visitors looking for something entirely different. So find similar sites to trade with to link to and from.
The way you do it is to get into search engines. Many will charge you to get in the search engines often promising you a good placement and that your site will come up near the top when someone does a search. Be very careful; some will actually do something called spaming search engines that will get you banned forever from the search engine! You are better off submitting to the search engines on your own after reading their rules.
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